Orkut.com is ranked as the second most popular social networking site in the world – according to Comscore Worldwide. The site received 38 billion page views in July 2007, whereas Facebook had a little over 30 billion.  A majority of their unique visitors are in Brazil (44.4%) and India (38.3%). Only 4.3% of visitors are from the United States, which is why many American-based web statistic companies don’t report much web traffic for Orkut.

Profile Page
The typical orkut profile page has areas for members to submit pictures, write a note (within the scrapbook section), upload videos and photos, and add/rate friends.

Since Orkut is owned by Google, members have easy access to their Picasa Web Album, Blogger feed, and any other RSS feed from another site – like feeds from a WordPress or LiveJournal page.

Friends
When a member logs in, they immediately see pictures of their friends (in the order of when they last logged-in).

Members can write testimonials about their friends, and also rate them as one of the following: (1) best friends; (2) good friends; (3) friends; (4) acquaintances; and (5) haven’t met.

Members are allowed to view anyone’s profile, which means they can view their friend’s friends profiles to see who they know.  Members can block potential visitors by adding people on their “Ignore List.”

Communities
As of March 2008, there are over 45 million communities for members to join.  Each of these communities may be designated for a particular country and language. The number of Portuguese-based communities far outweigh any others within Orkut.

Here’s a chart showing the largest communities:

Scrapbooks
Orkut members communicate to each other through scrapbooks – wherein members can send messages to each other.

Scraps between members may include videos, text, photos, or html.  And these scraps can “pop up” like an instant message to members who are online at the moment the scrap is sent.

According to their blog, Orkut members from Grenada send out the most scraps.

Google announced that the most popular scraps sent to each other was the word “hi” and other variations like “hiiiiiiiii”, “hiiiiiiiiiiiii”, and “hiiiiiiiiiii.”  Here’s a chart showing the most common scraps sent by members – as of January 2008:

Mobile Access
In April 2008, Orkut announced that members could begin accessing their social network on their mobile phone (http://m.orkut.com).  Members can send, receive, and respond to scraps.

Demographics
A majority of their unique visitors are in Brazil (44.4%) and India (38.3%). Only 4.3% of visitors are from the United States.  Of the visitors from the United States, Orkut is popular among Caucasians (45%) and Asians (27%).  These members tend to be educated as well (39% graduated from College, 26% graduated from grad school).