MyYearbook.com launched during Spring Break 2005 – and was developed by and for high school students.  In fact, the founders Catherine and Dave Cook (brother and sister) were 15 and 16 when the site began. The site is currently ranked as the third most popular social networking site (as of February 2008), and has grown 284% since February 2007.

The young management team keeps everything all in the family.  The first investor is the “older brother” who also happens to be the CEO.

Like most social networking sites, once you sign up, members are encouraged to find their friends by quickly accessing their personal email address book:

Profile pages look very typical to every other social networking site. The global navigation bar at the top offers members the following:

Profile page
Members can customize their profile pages with whatever colors and backgrounds they want.

The Locker
Members have a locker section in their profile, where they can store digital files, music, photos, or whatever.

Here’s a snapshot in what’s inside the founder’s locker:

Groupies
The friends list within this network is referred to as “groupies” and it allows anyone to see who is connected to who within the network.

The profile pages are often cluttered with widgets like playlists, quizzes, battles, polls, etc.

One unique feature of this site is that it has a web-based magazine

There’s also a match section to hook up with people – a video section, quiz section, hot or not section, and pimp section to add colorful icons and fonts to profile pages.

The more section allows members to connect in groups, polls, share jokes, share files with people in your class, or create a class roster, and Cliff Notes allows members to have access to their entire electronic library.  These notes can be added to your locker – or can be accessed whenever.

Every user can upload documents, videos, music into their personal storage space, dubbed “MyLocker.”  Members are allowed to see their friends locker and

Demographics
MyYearbook.com has over 5.4 million monthly unique visitors, of which 4.4 million (82%) are in the U.S. The site skews heavily female (64%).  Ethnicity is mostly Caucasian (67%), while 13% is African American, and 15% is Hispanic.