Link Building Strategies

As most SEO consultants will tell you: it’s not about the quantity of websites linking to you; it’s the quality of links pointing to you. In other words, it’s better to have 10 quality websites linking to you, than 100 poor quality sites.

But it’s tough to attract links from quality sites. You need to have content that informs and engages your readers. And your content must be useful enough that someone will actually link to you.

Here are various link building strategies you should start using today:

Use Social Media Sites
If you write a blog post that you think others might find interesting, submit it to various social sites. You might be surprised how much traffic one single submission to StumbleUpon.com or Digg.com might bring you. And the more visits you get, the more chances you’ll get a link from readers who like your content.

Put an RSS Feed Link on Your Site
Most blogs through WordPress and Blogger already have RSS feeds turned on. But you should still add an RSS Feed link on your site so that visitors can easily subscribe. This is very important on days when you receive a lot of traffic from a social site like Digg.com or Reddit.com. Those one-time visitors might subscribe and then you’ll start increasing your readers.

Use Article Submission Sites
Repurpose an existing blog post and turn it into an article. Submit the article to various article submission sites with a link back to your blog. If the article gets syndicated, it could mean tons of new backlinks and more visitors.

Update Your Blog Regularly
To keep the readers you currently have, and to increase the chances of more readers, you should post at least three times a week. The more you post, the more chances someone might see your RSS feed on another site and click to view your blog.

Leave Thoughtful Comments on Other Blogs
Don’t leave comments on other blogs just to get more readers. You should leave comments that can contribute to the discussion. If you leave spam, it can get you banned from the site. And not only will you get banned, but you’ll leave a poor impression of you and your website. However, if you write a great comment, it can lead to visits to your website (and hopefully new readers).

Write Quality Content
Enough can’t be said about the importance of great content. Don’t blog just to blog. Try to compose copy that has personality and rhythm. A simple exercise is to simply read your own blog out loud. Reading your own content out loud forces you to hear your own words, and it might highlight areas that you could improve.

Write a Killer Headline
Spend a lot of time thinking of your headlines. In fact, don’t even write your article until you’ve developed an enticing headline. Your article sometimes depends on the strength of your headline, so make sure it’s compelling.

Give Readers Something to Talk About
This goes back to the importance of writing quality content. You need to write content that is useful and valuable to your reader. Great content can lead to links, and more links will lead to more readers.

If you apply these methods above, you’ll start seeing an increase in visitors. And remember, that it all begins with good content. If you’re not writing interesting content, it will be difficult to gain loyal reader