Companies that want to protect their brand visibility on the web would do well to make optimizing their brand content as a best practice.

Once a negative mention has been identified, here are a few basic steps in dealing with it:

* Research the situation – is there merit?
* If not, provide the facts and ask for corrections
* If yes, then offer to discuss
* Be ready to respond with your own blog
* Be honest, be transparent and LISTEN

Here are some companies that can help you protect and improve your online reputation:

Brand Intelligence
Brand Intelligence allows organizations to reclaim control of their brand identity, digital assets and corporate reputation online.

BrandsEye
BrandsEye monitoring happens in real time and acts as an effective early warning system for any mention that could impact your reputation. But it also goes one step further than just monitoring; it allows you to quantify your online reputation letting you benchmark against your competitors and observe trends in your reputation over time.

eVisibility
eVisibility boasts an array of online reputation management (ORM) tools and services to help you beat the competition by ensuring a strong and positive presence in the search engines.

Melbourne IT Reputation Management
Melbourne IT Reputation Management Service helps you protect intellectual property, trademarks and other brand assets with early warning of potential compromises for quick response. The more branded content in the search results, the more diluted any negative brand content will be.

Netsmartz
Netsmartz is the world’s largest search engine marketing company. We have spent years developing and refining our online search engine marketing tactics. With over 150 search engine service staff and our own dedicated legal counsel, we are able to implement a Online Reputation Management campaign rapidly and aggressively.

TrueView
TruView proactively protects and promotes companies’ and individuals’ reputations online. TruView is ideal for companies, executives, politicians, high profile individuals, athletes, and organizations who want to highlight the most accurate and relevant information about their organization or themselves.