Online Brand Management Strategies
This site is devoted to helping branding managers with their online branding management efforts. Here is a breakdown of what you’ll learn about . . .
How to Monitor Your Brand Online
There are many free ways to monitor what people are saying about your brand online. And there are plenty of free web analytic tools available to help you analyze the data. Learn how to track what people are saying about your brand and/or products online with these online brand monitoring strategies.
How to Protect Your Brand Online
Online Brand Managers need to know how to protect their brand within search results. And they need to know when and how to respond appropriately. Find out everything you should know about online brand protection strategies and best practices for online reputation management.
Social Media Management Strategies
As you know, a vast majority of web users in the United States receive advice and information about various brands and products by tapping into their online social networks. Learn how companies are using social networking to improve their brand’s image — and find out about best practices for social media management.
Search Engine Optimization Tips for Brand Managers
Search Engine Optimization (SEO) is an important strategy used by professional online brand managers. The more optimized branded content online, the less chance that other websites will show up for the keyword phrases that are important to you. Learn the nuts and bolts of search engine optimization.